Privacy Policy

Last updated: 03.07.26

This Privacy Policy explains how CalmGuide collects, uses and protects your personal information when you use this website or sign up to receive updates from us.

CalmGuide is operated by Aurea Libre Ltd, trading as CalmGuide.

For the purposes of data protection law, Aurea Libre Ltd is the data controller for personal information collected through this website and related CalmGuide communications.

If you have any questions about this Privacy Policy or how your personal information is used, you can contact us at:

Email: info@calmguide.com

Who We Are

CalmGuide provides educational content, books, articles, updates and related resources around Quiet Anxiety, Calm Intelligence and associated CalmGuide projects.

CalmGuide does not provide medical advice, therapy, diagnosis, crisis support or emergency mental health services.

Information We Collect

We may collect and process the following personal information:

• Your name, where you choose to provide it.
• Your email address, where you choose to provide it.
• Any information you send to us directly, for example by email or through a contact route on the website.
• Basic technical information needed for the website to function securely and effectively.

We only collect personal information where it is necessary, relevant and provided for a clear purpose.

How We Collect Your Information

We may collect your information when you:

• Sign up to receive CalmGuide updates.
• Register interest in CalmGuide, Quiet Anxiety, Calm Intelligence, iTogl, CalmCog or related CalmGuide projects.
• Contact us directly.
• Use or browse the CalmGuide website.

Email sign-up forms may be linked from CalmGuide but hosted by Brevo, our email marketing provider. When you submit your details through a Brevo-hosted form, Brevo processes that information on our behalf for email list management and communication purposes.

How We Use Your Personal Information

We may use your personal information to:

• Send you updates you have requested or consented to receive.
• Manage CalmGuide email lists and subscriber preferences.
• Respond to messages or enquiries.
• Provide information about CalmGuide books, articles, tools, resources, early access opportunities and related projects.
• Maintain records of consent, unsubscribe requests and communication preferences.
• Operate and protect the website.

We will not sell your personal information.

Lawful Basis for Processing

We process your personal information under one or more of the following lawful bases:

• Consent: where you have actively signed up to receive updates or marketing communications.
• Legitimate interests: where it is necessary for us to operate CalmGuide, respond to enquiries, manage communications, maintain basic records, protect the website, or develop our services in a reasonable and proportionate way.
• Legal obligation: where we are required to keep or disclose information to comply with the law.

You can withdraw consent to marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly.

Email Marketing

If you sign up to receive CalmGuide updates, we may send you occasional emails about CalmGuide, Quiet Anxiety, Calm Intelligence, iTogl, CalmCog, books, articles, tools, resources, early access opportunities or related news.

You can unsubscribe at any time by using the unsubscribe link included in our emails.

We use Brevo to manage email subscriptions and send email communications. Brevo may process your name, email address, subscription status, unsubscribe preferences and related email delivery information on our behalf.

Sharing Your Personal Information

We may share your personal information with trusted service providers who help us operate CalmGuide, including:

• Email marketing and list management providers, such as Brevo.
• Website hosting, maintenance or technical support providers.
• Professional advisers, where necessary.
• Regulators, authorities or other parties where required by law.

Service providers are only permitted to process personal information where needed to provide services to us and should do so in accordance with applicable data protection requirements.

International Transfers

Some service providers may process or store personal information outside the United Kingdom or European Economic Area.

Where this happens, we expect appropriate safeguards to be used where required by data protection law.

How Long We Keep Your Information

We keep personal information only for as long as necessary for the purpose for which it was collected.

If you subscribe to CalmGuide emails, we will usually keep your name and email address until you unsubscribe or ask us to remove your details, unless we need to keep limited records for legal, security or suppression-list purposes.

If you contact us directly, we may keep your message for as long as reasonably necessary to respond, manage the relationship, keep appropriate records or deal with any follow-up issue.

Your Rights

Under data protection law, you may have the right to:

• Access the personal information we hold about you.
• Ask us to correct inaccurate or incomplete information.
• Ask us to delete your personal information.
• Ask us to restrict how we process your information.
• Object to certain processing, including direct marketing.
• Withdraw consent where processing is based on consent.
• Request a copy of your information in a portable format where applicable.
• Complain to the Information Commissioner’s Office.

We may need to verify your identity before responding to a request.

Security

We take reasonable steps to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

However, no website, email system or online service can be guaranteed to be completely secure.

Third-Party Links

The CalmGuide website may contain links to third-party websites or services. We are not responsible for the privacy practices, content or security of those third-party sites.

Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the UK Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113

Website: ico.org.uk

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, especially if CalmGuide adds new services, tools, analytics, tracking, forms or email features.

The latest version will be published on this page.